Sales Network Consulting

Our vision

Acceptance of a new product by the medical community is just the first stage of a successful commercialization. Choosing the right distributor is the next crucial step in your commercial strategy : the network that represents you will affect the market perception of your products, and the efficiency of the sales structure will drive your sales.

 

The selection criteria of your distributor should at least take into account the following factors:

  • Real market knowledge (incl. relationships with opinion leaders and supervisory authorities)
  • Positioning of your product in his existing range : complimentarity ? competition ?
  • Territory ? exclusivity ? if so, definition of sales target
  • Dynamism and motivation to sell your products 
    • dedicated sales team  ? national presence ?
    • financial participation to marketing and communication actions?
    • implementation of after-sales service for your products 
  • Financial health of your distributor
  • Stock management and payment terms
  • Distributor ability to communicate in a foreign language, at least English

 Inno3Med helps you define the most suitable distribution network for your products

 

 

Consulting in distribution network : the Key Points

  • Definition of selection criteria
  • Short-listing of interested partners
  • Organization of meetings/conf calls with potential distributors
  • Help write and organize distributorship agreements
  • Specific missions according to your needs